Amjad Islam Amjad

Amjad Islam Amjad (4 August 1944 – 10 February 2023) was the poet Pakistan invited into its living rooms — through verse, and through television dramas that became household names. Born in Lahore to a family originally from Sialkot, he took an MA in Urdu literature from Punjab University (1967), lectured at Govt. M.A.O. College Lahore (1968–1975), directed at Pakistan Television Corporation (1975–1979), and later served as Director General of the Urdu Science Board (1989) and project director of the Children's Library Complex. Poet, playwright, lyricist, columnist, critic and translator, he authored more than seventy books. His first poetry book appeared in 1974; his collections include Barzakh (1974), Satvan Dar (1978), Fishar (1982), Barish ki Aawaz (1997) and Yahiin Kahiin (2006). His TV dramas — Waris (1979), Dehleez, Samandar, Raat, Waqt, Apnay Log — made him a household name, as did his famous ghazal "Insha Ji Utho", sung by Ghulam Ali, and the lyric "Mann Ki Lagan". His style is simple, humanistic and philosophical, emotionally direct — everyday feeling with depth. He received the Pride of Performance (1987), Sitara-e-Imtiaz (1998) and Hilal-e-Imtiaz (2023).